Welcome to Carat, the world's leading independent media planning and buying specialist and the market-leader in digital and non-traditional media solutions.
Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide.
Sainsbury’s “Soldier” beat John Lewis’ “Monty the Penguin” to the title of best Christmas ad of 2014, according to social listening research we carried out alongside iProspect.
The Sainsbury’s ad… More
Carat is redefining the role of the media agency. Our Story
Lurpak has established its foodie credentials with years of iconic food advertising. With the launch of Lurpak Cook’s Range, aimed at helping adventurous home cooks create food masterpieces like the professionals, this strategy needed updating. We had to turn the audience of salivating voyeurs into kitchen auteurs by inspiring them… More
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We specialise in building business value through media
In this key time of year the race for Christmas ad supremacy is obviously of utmost importance. Nobody wants to be responsible for this year’s Christmas turkey. But while it’s… More
Christmas adverts are becoming bigger and more heart-rending every year - but where is this… More
"The tougher times are behind us and we are emerging with fully integrated cross-platform editorial… More
Vlogging is one of the buzzwords of 2014 - but how do you become a… More
Dave Coplin is the Chief Envisioning Officer for Microsoft UK and an established thought leader… More
The discreet nature of Wimbledon proves that sponsorship is about more than just badging, says Matt Riches.
Murray mania is set to reach fever pitch on Friday. But Wimbledon… More
“The first billionaire in hip-hop, right here from the m*ther f*cking West Coast, believe it.”… More
Jack Rands looks at the stats behind the undisputed social media success of the… More
Carat was behind the video taking the social world by storm yesterday, says Rachael… More
The Consumer Connection System (CCS) is a system of research, insight and planning tools which… More