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Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide.
This article was first published on The Independent. http://www.independent.co.uk/news/media/the-media-column-the-music-business-is-starting-to-think-the-next-big-thing-is-just-a-computer-algorithm-away-10171475.html?origin=internalSearch
The web revolution promised consumers a cornucopia of choice. Now, more than half of internet users have stopped surfing sites for content… More
Carat is redefining the role of the media agency. Our Story
Lurpak has established its foodie credentials with years of iconic food advertising. With the launch of Lurpak Cook’s Range, aimed at helping adventurous home cooks create food masterpieces like the professionals, this strategy needed updating. We had to turn the audience of salivating voyeurs into kitchen auteurs by inspiring them… More
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The Newsworks Shift 2015 conference shone a light into the latest thinking and trends for the national newspaper industry.
Mitchell Droppa, Account Director at Carat, went along and picked out… More
The IPA’s Advertising Works is always a fascinating read and this year’s showcase of spectacular… More
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the… More
Brands are falling over themselves to develop their content marketing – but there’s still a… More
New digital publishers such as Buzzfeed have seized the high ground in recent years, while… More
The discreet nature of Wimbledon proves that sponsorship is about more than just badging, says Matt Riches.
Murray mania is set to reach fever pitch on Friday. But Wimbledon… More
The Consumer Connection System (CCS) is a system of research, insight and planning tools which… More
“The first billionaire in hip-hop, right here from the m*ther f*cking West Coast, believe it.”… More
Jack Rands looks at the stats behind the undisputed social media success of the… More
Carat was behind the video taking the social world by storm yesterday, says Rachael… More