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Trade press celebrates Carat's successes in 2012

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TRACY DE GROOSE
TRACY DE GROOSE

 

Leading trade publication Campaign has hailed Carat’s ‘stunning 2012’, crowning the agency its Media Network of the Year and lavishing praise on its performance, work and staff.

The Campaign Annual, the magazine’s round-up of the year, featured Carat across the board. A full write-up of Carat’s 2012 named winning business from General Motors, Pringles and Macy’s in the US as highlights of the year, along with the appointment of Doug Ray as CEO in the US and Grant Millar as global brand director. Our multiple-award-winning Urban Tour campaign for online retailer ASOS and groundbreaking social video for Bodyform were picked up as examples of best-in-class work.

There was further praise for the Bodyform viral in the annual’s Top 10 Online Ads section. The humorous spoof, filmed as a response to a post left on Bodyform’s Facebook page, was placed at number three, behind Red Bull’s incredible Stratos space-jump. 

Meanwhile Azon Howie was ranked number four in the annual’s Top 10 Media Buyers, and Matthew Hook took the number five position in the Top 10 Media Planners. And Carat’s UK CEO Tracy de Groose was number six in the Top 10 CEO’s, with the writeup noting that under her stewardship Carat is a ‘formidable new-business opponent’ with work ‘among the best in the market’. 

There was also good news for Carat client adidas, which was named Advertiser of the Year in the annual for its activity around the London 2012 Olympics. 

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