Carat has been shortlisted for ten awards at the Hollis Sponsorship Awards, the biggest and best awards in the industry.

To crown off the achievement, Carat has been shortlisted for Sponsorship Consultancy of the Year (Large), the first year it has ever entered the consultancy category.

Winners will be announced at a gala dinner on March 27 at the London Marriott Hotel Grosvenor Square.

This year entries to the awards were up 40 per cent on 2011. This additional competition makes the number of shortlisted Carat entries an even more impressive achievement.

Carat has been shortlisted alongside MEC Access, brandRapport, Fuse Sport and Entertainment, IMG, Octagon and Synergy for the coveted consultancy gong.

The agency has also been shortlisted for accolades for case studies including: the Eden Project and Telegraph Media Group Partnership; TRESemme Sponsorship of Next Top Model on Sky Living; Kellogg’s Special K and Glamour partnership; NIVEA Invisible for Black & White ASOS Partnership; Vauxhall Home Nation Football; and LEGO Alien Conquest.

The NIVEA/ASOS partnership and the TRESEmme/Sky Living deal have both been shortlisted twice.

The NIVEA/ASOS campaign, in which a bespoke clothing line was created and sold on the ASOS site to launch NIVEA’s new Invisible for Black & White deodorant, has also been entered for an Aegis award.