It was announced today that Carat has four entries shortlisted  for the Revolution Awards 2012, which recognise excellence in digital marketing.

NIVEA Invisible For Black & White Launch has been voted a finalist in the best integrated marketing campaign category as well as the FMCG category.

Vodafone “Proving Generic Search Drives Offline Sales” has been voted a finalist in the best use of search category.

In addition, Carat has also been shortlisted for the ASOS Urban Tour by the global team in the best use of video category.

No other media agency has had more entries shortlisted at these awards. To be shortlisted for best use of search shows that Carat's specialism in this area is as strong as pure-play search agencies.

The Awards presentation will take place on Friday 20th April 2012 so fingers crossed until then. The full shortlist is here. http://www.revolutionawards.com/ 

This follows the success of Q4 of 2011 where Carat won 3 Media Week awards and 4 Campaign awards, one of which was the Grand Prix Campaign of the year for Nivea Black and White.