Furniture retailer CSL has appointed Carat to handle its national £7m media planning and buying account.

Carat won the business after a three-way pitch and will begin working on the account this month.

Carat will be tasked with delivering a strategic campaign across all media that will support CLS in its ambitious growth plans and national expansion. A key area of Carat’s remit will be to deliver key insight in order to amplify brand awareness.

The initial media strategy will focus on digital, TV and radio but will evolve to include all media.

Tracy De Groose, Managing Director, Carat, said: ‘This is a great start for the year for Carat that shows the strength of our offering throughout the UK. CSL are redefining their sector through the use of digital performance marketing. We’re extremely proud of our track record in building e-commerce business and we look forward to doing the same for CSL.’

Jason Tyldesley, Managing Director, CSL said: ‘We have carefully considered our next steps in terms of driving the CSL brand in terms of awareness and genuine business value. We are really excited about expanding our media activity through Carat.’