Carat has scooped the multi-million media account for Wickes, the DIY and trade specialists.

The win follows an extensive review process that began in October. Carat will begin work for Wickes in the New Year and will manage all media planning and buying for the DIY specialists.

This latest victory follows Carat’s recent Go Compare win and adds to Carat’s already hugely successful year, having also won three Campaign Media Awards for its groundbreaking work for NIVEA and ASOS, two Media Week Awards and topping the RECMA league.

Richard Morris, Deputy Managing Director, Carat said: 'We are delighted to be partnering Wickes and to put into practice much of the thinking we have developed over the last 3 months. Wickes enjoys a unique market position and we are keen to develop this further to ensure it succeeds in a tough trading environment'

Tony Holdway, Brand Director, Wickes said:  ‘We’re incredibly pleased to confirm our new partnership with Carat.  This is an exciting time at Wickes and we’re looking forward to working with Carat to help strategically drive our advertising planning, improve our effectiveness and bring fresh thinking to our brand.’