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Redefining Media.



Peter Hujiboom
Peter Hujiboom

Aegis Group today announced that it has appointed Peter Huijboom to its Global Executive as Global Director of Business Integration, a new role reporting to CEO of Aegis Group, Jerry Buhlmann, starting on 2 January 2013. In preparation for the completed acquisition of Aegis Group by Dentsu, Peter Huijboom will be responsible for capturing the revenue synergies between Aegis Group and Dentsu going forward.

Peter Huijboom previously held the position of CEO Geographies at Synovate, the market research company, prior to its sale by Aegis to Ipsos SA in October 2011. During his time at Synovate, Peter also held a number of other board-level positions including CEO Western Europe, CEO Global Client Relationships and CEO Clients & Industries.

Commenting on the appointment Jerry Buhlmann, CEO of Aegis Group said: “The combination of Aegis and Dentsu will bring together two world-class businesses with aligned strategies and complementary client, geographic and product portfolios.  We knew of Peter’s strong track record in both client relationships and operational leadership from his time at Synovate so I am delighted to welcome Peter back to Aegis at such an important time.  I am confident Peter will make a strong contribution to realising the synergies and benefits of the combination of Aegis and Dentsu.”

Peter Huijboom said: “I am delighted to be coming back to Aegis, at this tremendously exciting time of integration with Dentsu and convergence in media.  I will be fully focused on maximising the significant market opportunities for our clients that the enlarged group will bring, and working closely with our people, new colleagues at Dentsu and the Global Executive to ensure our clients’ business needs remain at the heart of everything we do.”

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