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Chocovore Idol wins three MOMAs, including Chairman's Award

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Chocovore Idol wins three MOMAs, including Chairman's Award
Chocovore Idol was nominated for 4 MOMAs and won 3

Carat, Story Lab and Isobar picked up three MOMAs last night for their collaborative work with Kellogg’s Chocovore Idol campaign. 

Now in their third year, the MOMAs reward the most effective campaigns being created on mobile and celebrate the most innovative companies in the media industry. 

Chocovore Idol picked up the awards for Best FMCG Campaign and Best Brand Awareness Mobile Campaign, and was awarded the coveted Chairman’s Award on the night to round off a successful… More

Carat awarded CPD Gold Accreditation from the IPA

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Carat awarded CPD Gold Accreditation from the IPA
Executive Client Officer Matthew Landeman and HR Business Partner Vanessa Cox received the award

Carat have been awarded CPD Gold accreditation from the IPA, an award that recognises outstanding professional development… More

Felicity Long tells Forbes why the new Google Algorithm is a good thing for retailers

Noel Bussey by Noel Bussey
Photo of Felicity Long tells Forbes why the new Google Algorithm is a good thing for retailers
"Not appearing when consumers are actively searching for products, is the equivalent of a retailer closing the front door to their offline stores."

Today’s Google algorithm update, which favours websites that work well on mobile devices, will send a warning shot to UK retailers and accelerate mobile adoption, according to leading digital marketing agencies.

The update, which will impact the search… More

The Independent covers our CCS research showing that more than 50% of people no longer surf the web

Noel Bussey by Noel Bussey
Photo of The Independent covers our CCS research showing that more than 50% of people no longer surf the web
More than 50% of people no longer surf the web

This article was first published on The Independent. http://www.independent.co.uk/news/media/the-media-column-the-music-business-is-starting-to-think-the-next-big-thing-is-just-a-computer-algorithm-away-10171475.html?origin=internalSearch 

The web revolution promised consumers a cornucopia of choice. Now, more than half of internet users have stopped surfing sites for content because there is too much choice and information,… More

More than half the population says they no longer surf the net for content

Noel Bussey by Noel Bussey
Photo of More than half the population says they no longer surf the net for content
More than 50% of people no longer surf the web

Choice fatigue sees users now relying on just a few trusted websites and social media recommendations from friends to find content 

Advertisers need to find more creative and innovative distribution and targeting strategies to effectively cut through the… More

JP Cadman joins Carat as Head of Strategic Planning

Noel Bussey by Noel Bussey
Photo of JP Cadman joins Carat as Head of Strategic Planning
JP Cadman becomes head of strategic planning at Carat

The article was first published on Campaignlive

John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat.

He has been tasked with delivering "effective, creative and best-in-class" media planning,… More

Carat scores an 8 in the latest Campaign School Reports

Noel Bussey by Noel Bussey
Photo of Carat scores an 8 in the latest Campaign School Reports
Carat scores an 8 in the Campaign School Reports

First published in Campaign, 26/03/15 - http://www.campaignlive.co.uk/news/1339075/ 

Score: 8  Last year: 8

Carat had another strong year in 2014, continuing to nurture an impressive new-business portfolio while making time to develop its internal culture.

The depth of… More