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Carat scores an 8 in the latest Campaign School Reports

Noel Bussey by Noel Bussey
Photo of Carat scores an 8 in the latest Campaign School Reports
Carat scores an 8 in the Campaign School Reports

First published in Campaign, 26/03/15 - http://www.campaignlive.co.uk/news/1339075/ 

Score: 8  Last year: 8

Carat had another strong year in 2014, continuing to nurture an impressive new-business portfolio while making time to develop its internal culture.

The depth of the agency’s portfolio ranges from big spenders such as Asda, British Gas and Adidas to more specialist fare for household names including Manchester United, Trinity Mirror and Twitter.

Since becoming part of Dentsu Aegis Network in 2013, Carat has… More

Carat placed 65th on Sunday Times 100 Best Companies To Work For

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Carat placed 65th on Sunday Times 100 Best Companies To Work For
Carat placed 65th on Sunday Times 100 Best Companies To Work For

Carat was named as the 65th best company to work for the UK in the Annual Sunday Times 100 Best Companies To Work For List. It picked up the prestigeous accolade for a number of reasons, but the stand… More

How NOT to Advertise on Apple Watch

Noel Bussey by Noel Bussey
Photo of How NOT to Advertise on Apple Watch
Apple watch to launch in March

This article was first published on Digital Marketing Magazine at http://bit.ly/1I6beLW

Weeks after the Consumer Electronics Show in Las Vegas, and days after some exciting news from Microsoft, we are starting to get a sense of the technology that… More

Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award

Noel Bussey by Noel Bussey
Photo of Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award
A GCSE student gets a bit freaked out by Oculus Rift

The Carat Discover Media initiative has been shortlisted in the Best Community Activity category in the 2014 Future Proof Awards, the Dentsu Aegis Network CSR Awards.

Since early 2014 Carat has been running a scheme called… More

Carat named in Forbes' 14 Most Influential Agencies of 2014 list

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell

First published in Forbes: http://www.forbes.com/sites/avidan/2014/12/18/the-14-most-influential-agencies-of-2014/ 

By Avi Dan

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing… More

Matthew Hook in Newsline: The rise of the hybrid

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Hook in Newsline: The rise of the hybrid
Matthew Hook: the managing director of Carat (photo: Colin Stout)

This article was first published on Newsline at: http://bit.ly/1DRgXD5

The last decade has seen the media landscape disrupted as never before and this has created hyper-specialisation of agencies, clients and individuals. This has led to a mutual lack of… More