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Matthew Hook in Newsline: The rise of the hybrid

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Hook in Newsline: The rise of the hybrid
Matthew Hook: the managing director of Carat (photo: Colin Stout)

This article was first published on Newsline at: http://bit.ly/1DRgXD5

The last decade has seen the media landscape disrupted as never before and this has created hyper-specialisation of agencies, clients and individuals. This has led to a mutual lack of inter-operation between channels, global and local, marketing and service, generalist and specialist. In the age of media convergence these barriers have to be broken down and therefore I believe that 2015 will be the year of the hybrid.

Organisations… More

Social media proclaims Sainsbury’s the winner of the battle for Christmas

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Social media proclaims Sainsbury’s the winner of the battle for Christmas
Social media proclaims Sainsbury’s the winner of the battle for Christmas

Sainsbury’s “Soldier” beat John Lewis’ “Monty the Penguin” to the title of best Christmas ad of 2014, according to social listening research we carried out alongside iProspect. 

The Sainsbury’s ad created a social buzz (number of interactions) of… More

Christmas social chart: Sainsbury's tops John Lewis for engagement

Noel Bussey by Noel Bussey
Photo of Christmas social chart: Sainsbury's tops John Lewis for engagement
Christmas Ad Selection

This article was first published on 08/12/14 on Marketing Magazine http://bit.ly/1wg1ebo

Which adverts really stole the hearts of consumers? Social listening experts analyse the data to show which ads really had an impact on people's attention and evoked real… More

Diageo partners with Guardian Labs to trial real-time branded content.

Noel Bussey by Noel Bussey
Photo of Diageo partners with Guardian Labs to trial real-time branded content.
Baileys: 'Here's to Us' campaign gets real-time

This article was first published on 02/12/14 http://bit.ly/1yCMgf6

Diageo and Guardian Labs are testing a new approach to branded content for Baileys that uses data to inform content strategy in real-time.

Content will be specially created for the… More

Facebook to 'launch work-based social network similar to career website LinkedIn'

Noel Bussey by Noel Bussey
Photo of Facebook to 'launch work-based social network similar to career website LinkedIn'
The original Facebook site has 864 million daily active users on average

This article was first published on 17/11/2014 by:  http://ind.pn/1xFFs2m   Facebook is working on a new career social network - to rival LinkedIn - that would allow users to keep their personal profile separate from their professional account, it has… More

Government hands £550 million buying account to Carat

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Government hands £550 million buying account to Carat
Carat will handle buying for every government department for the next 4 years

Dentsu Aegis Network’s Carat has officially been awarded the £550m Government buying contract.

Beginning immediately the business will now handle media buying for all  Government departments and the contract will sit with the business for the next 4… More

Philips launches juicer video campaign with Louis Smith

Noel Bussey by Noel Bussey
Photo of Philips launches juicer video campaign with Louis Smith
Philips launches juicer video campaign with Louis Smith

This Article was first published in Campaign on 20/10/14  http://bit.ly/1wsB7gU

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.  … More

Matthew Knight in Retail Gazette: Apple Pay

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Knight in Retail Gazette: Apple Pay
Will Apple Pay convert consumers to frictionless payment?

This article was first published on Retail Gazette at: http://bit.ly/1vUfyat

With Apple about to launch its mobile payment service in the US, Matthew Knight, Head of Strategy & Innovation at global media agency Carat, explores whether the Cupertino-based company… More