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Carat placed 65th on Sunday Times 100 Best Companies To Work For

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Carat placed 65th on Sunday Times 100 Best Companies To Work For
Carat placed 65th on Sunday Times 100 Best Companies To Work For

Carat was named as the 65th best company to work for the UK in the Annual Sunday Times 100 Best Companies To Work For List. It picked up the prestigeous accolade for a number of reasons, but the stand outs were a focus on work-life balance, fun and a sense of family.

Here’s the Sunday Times write up on why Carat deserves a place among the best companies in the country, which can be found here: http://www.b.co.uk/Company/Profile/343381

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How NOT to Advertise on Apple Watch

Noel Bussey by Noel Bussey
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Apple watch to launch in March

This article was first published on Digital Marketing Magazine at http://bit.ly/1I6beLW

Weeks after the Consumer Electronics Show in Las Vegas, and days after some exciting news from Microsoft, we are starting to get a sense of the technology that… More

Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award

Noel Bussey by Noel Bussey
Photo of Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award
A GCSE student gets a bit freaked out by Oculus Rift

The Carat Discover Media initiative has been shortlisted in the Best Community Activity category in the 2014 Future Proof Awards, the Dentsu Aegis Network CSR Awards.

Since early 2014 Carat has been running a scheme called… More

Carat named in Forbes' 14 Most Influential Agencies of 2014 list

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell

First published in Forbes: http://www.forbes.com/sites/avidan/2014/12/18/the-14-most-influential-agencies-of-2014/ 

By Avi Dan

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing… More

Matthew Hook in Newsline: The rise of the hybrid

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Hook in Newsline: The rise of the hybrid
Matthew Hook: the managing director of Carat (photo: Colin Stout)

This article was first published on Newsline at: http://bit.ly/1DRgXD5

The last decade has seen the media landscape disrupted as never before and this has created hyper-specialisation of agencies, clients and individuals. This has led to a mutual lack of… More

Social media proclaims Sainsbury’s the winner of the battle for Christmas

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Social media proclaims Sainsbury’s the winner of the battle for Christmas
Social media proclaims Sainsbury’s the winner of the battle for Christmas

Sainsbury’s “Soldier” beat John Lewis’ “Monty the Penguin” to the title of best Christmas ad of 2014, according to social listening research we carried out alongside iProspect. 

The Sainsbury’s ad created a social buzz (number of interactions) of… More

Christmas social chart: Sainsbury's tops John Lewis for engagement

Noel Bussey by Noel Bussey
Photo of Christmas social chart: Sainsbury's tops John Lewis for engagement
Christmas Ad Selection

This article was first published on 08/12/14 on Marketing Magazine http://bit.ly/1wg1ebo

Which adverts really stole the hearts of consumers? Social listening experts analyse the data to show which ads really had an impact on people's attention and evoked real… More

Diageo partners with Guardian Labs to trial real-time branded content.

Noel Bussey by Noel Bussey
Photo of Diageo partners with Guardian Labs to trial real-time branded content.
Baileys: 'Here's to Us' campaign gets real-time

This article was first published on 02/12/14 http://bit.ly/1yCMgf6

Diageo and Guardian Labs are testing a new approach to branded content for Baileys that uses data to inform content strategy in real-time.

Content will be specially created for the… More

Facebook to 'launch work-based social network similar to career website LinkedIn'

Noel Bussey by Noel Bussey
Photo of Facebook to 'launch work-based social network similar to career website LinkedIn'
The original Facebook site has 864 million daily active users on average

This article was first published on 17/11/2014 by:  http://ind.pn/1xFFs2m   Facebook is working on a new career social network - to rival LinkedIn - that would allow users to keep their personal profile separate from their professional account, it has… More