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Facebook to 'launch work-based social network similar to career website LinkedIn'

Noel Bussey by Noel Bussey
Photo of Facebook to 'launch work-based social network similar to career website LinkedIn'
The original Facebook site has 864 million daily active users on average

This article was first published on 17/11/2014 by:  http://ind.pn/1xFFs2m   Facebook is working on a new career social network - to rival LinkedIn - that would allow users to keep their personal profile separate from their professional account, it has been reported.   The website, with the iconic blue and white theme, could enable users to chat with colleagues, connect with work contacts and collaborate on documents as with Google Drive and Microsoft applications.   The company is said to… More

Government hands £550 million buying account to Carat

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Government hands £550 million buying account to Carat
Carat will handle buying for every government department for the next 4 years

Dentsu Aegis Network’s Carat has officially been awarded the £550m Government buying contract.

Beginning immediately the business will now handle media buying for all  Government departments and the contract will sit with the business for the next 4… More

Philips launches juicer video campaign with Louis Smith

Noel Bussey by Noel Bussey
Photo of Philips launches juicer video campaign with Louis Smith
Philips launches juicer video campaign with Louis Smith

This Article was first published in Campaign on 20/10/14  http://bit.ly/1wsB7gU

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.  … More

Matthew Knight in Retail Gazette: Apple Pay

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Knight in Retail Gazette: Apple Pay
Will Apple Pay convert consumers to frictionless payment?

This article was first published on Retail Gazette at: http://bit.ly/1vUfyat

With Apple about to launch its mobile payment service in the US, Matthew Knight, Head of Strategy & Innovation at global media agency Carat, explores whether the Cupertino-based company… More

Writers for the Inaugural Carat Blog conference announced

Noel Bussey by Noel Bussey
Photo of Writers for the Inaugural Carat Blog conference announced
Five of TVs biggest brains contribute their thoughts and insights to the #caratblogconf

Following yesterday’s announcement of the inaugural #Caratblogconf, please find below the contributors whose views, thoughts and insights will appear every day next week on the Carat blog. 

Simon Daglish, Group Commercial Director at ITV explaining why we have… More

TVs top talent contribute to the inaugural Carat Blog Conference

Noel Bussey by Noel Bussey
Photo of TVs top talent contribute to the inaugural Carat Blog Conference
Five of TVs biggest brains contribute their thoughts and insights to the #caratblogconf

This week sees writers from ITV, Channel 4, Channel 5, Sky and Thinkbox giving their views on the state of the TV industry exclusively to Carat for our first ever Carat Blog Conference - #caratblogconf. 

Recent research from… More

Why brands must get to know instant messaging apps.

Noel Bussey by Noel Bussey
Photo of Why brands must get to know instant messaging apps.
"It’s essential brands recognise the differences between each service to use them effectively"

This article was first published iun Marketing on 17/09/14  http://bit.ly/1ucoMKl

Messaging apps such as Snapchat and WhatsApp may have huge appeal among always-on, tech-savvy users, but they have been slow to monetise. Brands can still take the initiative… More

Ad growth picture brighter says Carat agency

Noel Bussey by Noel Bussey
Photo of Ad growth picture brighter says Carat agency
Evening Standard 10/09/14

This article was first published in the print copy of London Evening Standard  10/09/14 

Ad growth picture brighter says Carat agency

A top advertising buying agency today sharply upgraded its forecast for ad growth in the UK this… More