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Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award

Noel Bussey by Noel Bussey
Photo of Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award
A GCSE student gets a bit freaked out by Oculus Rift

The Carat Discover Media initiative has been shortlisted in the Best Community Activity category in the 2014 Future Proof Awards, the Dentsu Aegis Network CSR Awards.

Since early 2014 Carat has been running a scheme called Discover Media introducing 15 year-old students from Regent High School, a local school, to the world of media. The programme started as a an immersion day where GCSE students come into the business to be inspired, educated and entertained and… More

Carat named in Forbes' 14 Most Influential Agencies of 2014 list

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell

First published in Forbes: http://www.forbes.com/sites/avidan/2014/12/18/the-14-most-influential-agencies-of-2014/ 

By Avi Dan

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing… More

Matthew Hook in Newsline: The rise of the hybrid

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Matthew Hook in Newsline: The rise of the hybrid
Matthew Hook: the managing director of Carat (photo: Colin Stout)

This article was first published on Newsline at: http://bit.ly/1DRgXD5

The last decade has seen the media landscape disrupted as never before and this has created hyper-specialisation of agencies, clients and individuals. This has led to a mutual lack of… More

Social media proclaims Sainsbury’s the winner of the battle for Christmas

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Social media proclaims Sainsbury’s the winner of the battle for Christmas
Social media proclaims Sainsbury’s the winner of the battle for Christmas

Sainsbury’s “Soldier” beat John Lewis’ “Monty the Penguin” to the title of best Christmas ad of 2014, according to social listening research we carried out alongside iProspect. 

The Sainsbury’s ad created a social buzz (number of interactions) of… More

Christmas social chart: Sainsbury's tops John Lewis for engagement

Noel Bussey by Noel Bussey
Photo of Christmas social chart: Sainsbury's tops John Lewis for engagement
Christmas Ad Selection

This article was first published on 08/12/14 on Marketing Magazine http://bit.ly/1wg1ebo

Which adverts really stole the hearts of consumers? Social listening experts analyse the data to show which ads really had an impact on people's attention and evoked real… More

Diageo partners with Guardian Labs to trial real-time branded content.

Noel Bussey by Noel Bussey
Photo of Diageo partners with Guardian Labs to trial real-time branded content.
Baileys: 'Here's to Us' campaign gets real-time

This article was first published on 02/12/14 http://bit.ly/1yCMgf6

Diageo and Guardian Labs are testing a new approach to branded content for Baileys that uses data to inform content strategy in real-time.

Content will be specially created for the… More

Facebook to 'launch work-based social network similar to career website LinkedIn'

Noel Bussey by Noel Bussey
Photo of Facebook to 'launch work-based social network similar to career website LinkedIn'
The original Facebook site has 864 million daily active users on average

This article was first published on 17/11/2014 by:  http://ind.pn/1xFFs2m   Facebook is working on a new career social network - to rival LinkedIn - that would allow users to keep their personal profile separate from their professional account, it has… More

Government hands £550 million buying account to Carat

Photo of Jamie Truscott-Howell by Jamie Truscott-Howell
Photo of Government hands £550 million buying account to Carat
Carat will handle buying for every government department for the next 4 years

Dentsu Aegis Network’s Carat has officially been awarded the £550m Government buying contract.

Beginning immediately the business will now handle media buying for all  Government departments and the contract will sit with the business for the next 4… More