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12-Jan-10, 10:25
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

LONDON – TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing’s weekly Adwatch ranking of ad recall during 2009.

Carat, MediaCom and OMD top media agencies in Marketing’s Adwatch of the Year 2009

In a distant second was MediaCom, followed by OMD.

Media buyers behind 2009’s most recalled ads
Rank Media buyer Number of Average recall

mentions per mention (%)
1 Carat 110 46
2 MediaCom 98 47
3 OMD UK 92 42
4 MindShare 91 43
5 Mediaedge:cia 87 45
6 ZenithOptimedia 81 42
7 Walker Media 57 44
8 PHD 56 44
9 Initiative 42 49
10 MediaVest 38 41

Source: Marketing

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