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Redefining Media.

Case Studies

Arla Foods Lurpak Cook’s Range

Arla Foods Lurpak Cook’s Range

ARLA

Lurpak has established its foodie credentials with years of iconic food advertising.  With… More

Kellogg's Krave Tweet When U Eat

Kellogg's Krave Tweet When U Eat

KELLOGG'S

Carat and Isobar were tasked with making Kellogg’s Krave the brand on the lips of every teenager over the… More

BODYFORM RESPONDS: THE TRUTH

BODYFORM RESPONDS: THE TRUTH

Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still… More

Very & Big Brother

Very & Big Brother

In a highly competitive retail market, Shop Direct Group’s very.co.uk needed to find a way to engage their fashion-savvy female audience and drive sales. As an online only retailer, they wanted… More

The Lurpak Spirit Level: Matching the Mood of the Nation

The Lurpak Spirit Level: Matching the Mood of the Nation

ARLA

As a premium-priced product and with increased pressure from cheaper dairy spreads, 2013 was always going to be a tough year for Lurpak. After the high of the Olympics and the low of the double-dip… More

Bringing Home the Milk - Selling Cravendale to Dads

Bringing Home the Milk - Selling Cravendale to Dads

ARLA

Arla needed to grow sales of their premium milk brand Cravendale. Like most other FMCG brands, their approach had historically been skewed towards female main grocery shoppers. After huge success… More