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SO MOnday



Jack Rands and Abbey Torrance round up the best social and mobile news stories from the past week.

Newcastle Brown helps you tell it how it is

As part of its “No Bollocks” campaign Newcastle Brown has created a Facebook app called “The Subtexter” which lets users overlay photos with text to help expose the honest subtext behind those cringe photos people upload to Facebook. The app has a variety of funny overlays separated into categories such as “Vacation”, “Food Photography” and “Mirror Posing.” Each category has a number of different comments, such as those displayed in the picture above, which can be overlayed onto Facebook photos. Each subtext overlay includes “#NoBollocks Subtext” but no logos or real branding. It’s a great way to poke fun at yourself, or your friends, and a clever method of communicating a brand message.

Twitter stats from X factor 2012

While the viewing figures for yesterday’s X Factor final were down compared to 2011 the use of Twitter throughout this year’s series has increased significantly. Here are a few Twitter facts and figures about this year’s X Factor UK:

  • There were 1,126,802 tweets about the show during the final.
  • The Tweets per minute peaked at 28,377 during the final show.
  • It is estimated that there have been more than 14 million tweets about the show this year.
  • #XFactor has been used over 3.5 million times since the start of the 2012 series.
  • Over the course of the series #Jahmene/@JahmeneDouglas has been used 769,220 times.
  • Over the course of the series #JamesArthur/@JamesArthur23 has been used 2,066,318 times.
  • #Rylan/Rylan/@RylanClark has been used a total of 3,576,431 times during this year’s series compared to being used 38,306 times in the same time period just before the start of the series.
  • The biggest peak in tweets per minute was 49,000 when the two favourites James Arthur and Ella Henderson were in the bottom two.
  • Gary Barlow’s remark about Tulisa’s “fag ash breath” was mentioned nearly 45,000 times on Twitter on the day of that episode.
  • James Arthur (@JamesArthur23) now has 1,122,209 followers on Twitter.
  • Jahmene Douglas (@JahmeneDouglas) now has 481,943 followers on Twitter.
  • Rylan (@RylanClark) now has 489,918 followers on Twitter.

A real life Pinterest board

To help celebrate the renovation of the Westfield UTC shopping centre in San Diego Pinterest created a real life Pinterest board. The structure was made up of a billboard-like frame which housed a physical version of Westfield’s Escape Everyday Pinterest board which shows both images and products from the mall. Fans are invited to create their own Escape Everyday Pinterest board for the chance to win all the items displayed in Westfield’s board. To enter customers had to pin five items from Westfield’s board with each pin tagged as #WestfieldUTC.

Clever stickers + your mobile = find whatever you lose

This is a clever use of Bluetooth location technology which would be really useful in daily life. Are you one of those people, who when rushing out the door, is scrambling around to find your keys or purse? Then these stickers could come in handy.  It is a really simple idea. You attach the black circle shaped Stick-N-Find Stickers onto the item that you most regularly lose/misplace. When searching for said item you simply open the app in your Smartphone, and it will locate the item with a range of 100 feet. The app is laid out like a radar showing where each item is, and if you are searching at night the app has a buzzer and a light to help you find whatever you have lost. These stickers won’t be available until March 2013 but you can pre-order some here.

London’s Black Cabs to get WiFi in early 2013

Using your Smartphone’s capabilities when you are out and about in London should become a lot easier in the New Year. 4G will be rolled out nationally by most mobile networks in 2013, there is WiFi on the underground but also, Eyetease will launch its free CabWifi service in London. It is supposed to be high speed and will use an ‘ads-for-access’ model. For example, the average time spent in a Cab is around 15 minutes – so each time a user accesses the free WiFi for 15 minutes they will have to to sit through a 15 second advert. Taxi drivers will be incentivised to use this service as they will receive a separate login, removing any data fees they incur whilst accessing information via apps or browsers on the go. This also creates a great opportunity for advertisers to serve much richer ads on mobile because WiFi access will no longer be a restraint, as there will be less concern about excessive data costs. It will also be interesting to see if people do actually use the service, and if indeed it is high speed, seeing as it will rely on 3G or 4G. 

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