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iPhone 5 lacks the wow factor

iPhone 5: Failed to shock
iPhone 5: Failed to shock

 

We are so used to Apple's groundbreaking launches that anything less, such as the new iPhone 5, falls short, says Abbey Torrance.

The hotly anticipated iPhone 5 was unveiled last night at an event in San Francisco. There were no big surprises or magic tricks. Every bit of speculation and leaked information that preceded the event turned out to be correct.

The impressive changes are the longer screen and its thinner, lighter design. Apple will go longer but never wider, as it takes one handed usage very seriously. The iPhone 5 now runs iOS 6 – ‘the world’s most advanced mobile operating system’.  

The camera is the same as on the iPhone 4S’ which means it is of poorer quality than the Nokia Lumia 920. It also does not offer wireless charging unlike Nokia’s new handset; only a smaller charging port. 

The fact that the iPhone 5 is not NFC enabled is surprising to say the least – is this Apple delaying the tech, or is it rejecting the NFC completely?

Apple lovers will go crazy for the iPhone 5 which is still a great piece of mobile technology. It is available to pre-order on the Apple website starting at £529 with an unlocked handset.  But taking a broader look at the smartphone market, this handset competes but doesn’t outdo the others. It doesn’t have the wow factor we’ve come to expect and has not upstaged Samsung or Nokia’s recent leaps forward in handset design and functionality. 

In fact, it has been reported that Samsung has decided to sue Apple for ‘patent infringement over its reported use of long-term evolution (LTE) connectivity’.

Of course, Apple will always have its detractors, no matter what it releases. Dan Lyons, creator of the Fake Steve Jobs blog, has written a scathing article for the BBC stating that ‘Apple has become boring. Somewhere up there, I can hear Steve screaming’. For many Apple represents a sort of cultural hegemony and this release will only compound their opinions as consumers line up to buy the next iPhone, just because it’s Apple.

It is a shame that Apple has not managed to surprise anyone. The iPhone 5 features everything that was expected, and maybe even less. But it is testimony to how Apple has transformed an industry and set the bar so high that we over-criticise when we fail to be anything other than stunned. Let’s hope the iPhone 6 will return Apple to its rightful place as a game-changing visionary.

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