Log in | Sign Up

Redefining Media.


Dan Calladine's Digital Examples 29th September

Dan Calladine's digital examples 29th September
Dan Calladine's digital examples 29th September

Hello, and welcome to the newsletter.

This week we have:

Facebook – new announcement, plus some privacy concerns

Online advertising – up nearly 25% in the US

Mobile – India limits people to 100 texts per day

New Things – Amazon’s Tablet

Creatives – Philips presents Obsessed by Sound


New Facebook features announced at their F8 Conference

A re-designed news-feed


“When you visit Facebook, you should see the things you're most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don't.

But it's not just the people you hear from that make your News Feed interesting. It also matters how much you visit Facebook. If you haven't returned in a week, you may want to see a summary of top stories first. If you've already visited several times that day, you probably care more about recent news.

Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you're on Facebook.

When you pick up a newspaper after not reading it for a week, the front page quickly clues you into the most interesting stories. In the past, News Feed hasn't worked like that.  Updates slide down in chronological order so it's tough to zero in on what matters most.

Now, News Feed will act more like your own personal newspaper. You won't have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven't visited Facebook for a while, the first things you'll see are top photos and statuses posted while you've been away. They're marked with an easy-to-spot blue corner.”

The Timeline – The story of your life


“Since the focus [of your profile] is on the most recent things you posted, more important stuff slips off the page. The photos of your graduation get replaced by updates about what you had for breakfast.


Imagine if there was an easy way to rediscover the things you shared, and collect all your best moments in a single place.

Introducing timeline – a new kind of profile

With timeline, now you have a home for all the great stories you've already shared. They don't just vanish as you add new stuff.

Timeline is wider than your old profile, and it's a lot more visual.  The first thing you'll notice is the giant photo right at the top. This is your cover, and it's completely up to you which of your photos you put here.

As you scroll down past your cover, you'll see your posts, photos and life events as they happened in time. You choose what's featured on your timeline. You can star your favorites to double their size or hide things altogether.”

Graph rank – App discovery


“App discovery is an important part of the Open Graph philosophy. The structure of the Open Graph enables apps to grow more quickly based on usage. The more engaging your app is, the more people will discover it on Facebook.

As people add apps to their Timeline, friends will be able to easily discover and connect to your app in just a few clicks, as they see it on not only each other’s Timelines, but in News Feed, or the newly launched Ticker.

Distribution through News Feed, Ticker, and Timeline will be based on Graph Rank, the underlying system that manages discovery of Open Graph activity around Facebook. Graph Rank is designed to give more prominence to engaging activity. The transparency of the system should enable you to predictably measure your app’s performance.

Graph Rank is also personalized. We know people are friends with both their college roommates and their colleagues at work, and those relationships are different. Just because my mom is interested in the movies I am watching doesn't mean she is interested in my Github checkins. Graph Rank isn't a global score, but a personalized view of you and your friends' tastes.”

The possible impact on TV and other media


“For the TV space, the new version of Facebook’s Open Graph is a key announcement. The Open Graph now features "a new class of social apps", allowing users to watch TV shows, movies and listen to music without leaving Facebook. Companies will then be able to tap into branches of the Open Graph, picking what kinds of activities users should be sharing with others. The function is enabled through partnerships with media providers such as Hulu, Netflix and Spotify.

Zuckerberg explained that up until now, this strategy has worked well for naturally social applications like games and communication tools, but that other things like media and personal activities have been harder to integrate.”

Plus – new official stats


800m regular users, 350m connect through mobile

But there were new privacy issues – a blogger did some analysis of what cookies were being left on his browser


“Dave Winer wrote a timely piece this morning about how Facebook is scaring him since the new API allows applications to post status items to your Facebook timeline without a users intervention. It is an extension of Facebook Instant and they call it frictionless sharing. The privacy concern here is that because you no longer have to explicitly opt-in to share an item, you may accidentally share a page or an event that you did not intend others to see.

The advice is to log out of Facebook. But logging out of Facebook only de-authorizes your browser from the web application, a number of cookies (including your account number) are still sent along to all requests to facebook.com. Even if you are logged out, Facebook still knows and can track every page you visit. The only solution is to delete every Facebook cookie in your browser, or to use a separate browser for Facebook interactions”

 Facebook explains


“When you log out of Facebook, we remove the cookies that identify your particular account, but we do use other cookies primarily to help keep you and others on Facebook safe and secure. For example, we use cookies to identify and disable the accounts of spammers and phishers, to prevent people who are underage from signing up with a false birth date, to help you recover your account if you lose access to it or it’s compromised, to power our opt-in security features like Login Notifications and Login Approvals, and to help identify public computers so that we can discourage people from using “Keep me logged in.” We may also use anonymized or aggregate information to improve our products.

We also use cookies if you don’t have a Facebook account, but have visited facebook.com. Again, these cookies help us protect Facebook and the people who use it from malicious activity. For example, they help us detect and prevent denial-of-service attacks and the mass creation of fake accounts.

We do not use these cookies to create a profile of your browsing behavior on third-party sites.”

The blogger then wrote a new post after Facebook introduced changes


“Facebook has changed as much as they can change with the logout issue. They want to retain the ability to track browsers after logout for safety and spam purposes, and they want to be able to log page requests for performance reasons etc. I would still recommend that users clear cookies or use a separate browser, though. I believe Facebook when they describe what these cookies are used for, but that is not a reason to be complacent on privacy issues and to take initiative in remaining safe.

I discovered a lot of other issues and interesting areas ripe for further investigation while researching the cookie logout issue - and I will be taking each one of them up on the blog here in the near future.

I must thank Gregg Stefancik, an engineer at Facebook who reached out (and also left the 'official' Facebook response as a comment on the previous post) and who worked with us on this issue. Thank you as well to other Facebook engineers who reached out. On my end Ashkan Soltani and Brian Kennish (author of the excellent disconnect browser plugins that every user should be running) were invaluable with providing tests, advice and additional sets of eyes.”

Online advertising

Online ad spend rose 23% Y-o-Y in H1 2011


“Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an 11.3 percent increase over 2009.

Internet ad revenues for the second quarter alone also reached new heights, increasing 24.1 percent to $7.7 billion. That performance compares to last year’s same-period revenues of $6.2 billion, up 13.9 percent from 2009.

Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $5.5 billion in the first six months of 2011. Display increased 27.1 percent over the same period in 2010, substantially exceeding the previous year’s growth rate of 16 percent. Digital video once again commanded double-digit growth—up 42.1 percent over a year ago, and moved close to the $1 billion mark with $891 million in half year 2011 revenue.

Display accounted for 37 percent of all interactive spend in the first half of 2011, with search remaining the leading online category at 49 percent of the total—nearly $7.3 billion. Search and Display each grew about 27 percent year-over-year, with Search more than doubling its previous year’s growth rate of 11.6 percent.”

MSN, Yahoo & AOL may start to jointly sell inventory


“AOL, Yahoo and Microsoft compete for ad dollars. But a new pact calls for the rivals to cooperate on ad sales, too.

The three companies are going to start selling ad inventory on each others’ sites, in a plan they hope will make them more competitive with Google.

The strategy is also designed to help them claw back some ad spending that has ended up in the hands of ad networks in recent years.

Executives from all three companies briefed a group of top Web publishers and ad buyers about the plan at a dinner presentation last night in Manhattan. AOL, Yahoo and Microsoft hope to convince big Web properties to share some of their ad inventory as well, and to get big ad holding companies to funnel some of their purchases through the consortium.

The idea, according to people who attended the meeting: Microsoft, Yahoo and AOL have agreed to sell each other’s “Class 2 display” inventory — graphic ads the companies can’t sell on their own and would normally hand over to ad networks.”

Thanks to Joëlle Lavigne for the link!


India caps text message use at 100 per day


“The telecoms regulator in India has put a cap on the number of text messages which can be sent from a mobile phone.

Under the new rules, no-one will be able to send more than 100 texts in a day, officials say.

The ruling is expected to be a big relief for millions of mobile phone users who have to deal with dozens of unsolicited text messages every day.

India has made several attempts in the past to rein in tele-marketing firms who bombard mobile phone users.”

Thanks to Michael Everard for the link!

Plus – Smartphone OS shares in Europe


Long Reads & Presentations

Australian census data visualised


Powerade ‘TV & Twitter’ case study


Lots of Gamer stats in a new report by Kabam


The new, new thing

Amazon announce their Tablet


“Okay, so it wasn't much of a surprise, but Amazon finally has a tablet, and as expected its name picks up where the Kindle left off: Fire. Of course, rumors of an Amazon tablet date back to this time last year (if not before), but it seems that Jeff and co. have wisely chosen to get this thing out on the open market before having yet another wild and wacky holiday quarter. Bloomberg has curiously reported on some of the details before the event itself kicks off, noting that the 7-inch device will run a version of Android while acting much like a "souped-up Kindle." The real kicker, however, is the price -- at just $199, it's bound to turn heads, regardless of whether you were interested in a slate before. Naturally, that bargain-bin sticker explains the lack of an embedded camera and microphone, though consumers will find WiFi (no 3G, sadly) and a 30-day trial of Amazon Prime. It's also quite clear that Amazon's hoping to make a bigger splash on the content side of things than has been made already by Apple, and with the deals flowing like wine, we wouldn't be shocked if it does just that.”

Plus – tablet usage his highest in the evening


Thanks to David Hughes for the link!

Using gaming in the classroom


“When we heard the buzz surrounding the new role video games are playing in education, we had to throw our hat in the ring. Today, innovative educators are finding ways to incorporate Portal™ and Portal 2 into their classrooms—helping teach physics and critical-thinking skills. It’s eye-opening to see how video games can be used in amazing and unexpected ways to help educate our next generation.

One of the biggest challenges in teaching science, technology, engineering, and math is capturing the students’ imaginations long enough for them to see all of the possibilities that lie ahead.

Using interactive tools like the Portal series to draw them in makes physics, math, logic, spatial reasoning, probability, and problem-solving interesting, cool, and fun which gets us one step closer to our goal—engaged, thoughtful kids!”

 Delicious re-launches with ‘Stacks’ – essentially playlists of links

This is an example of some of my FMCG examples as a Stack:


5 Cool Things – a new Google ‘creative examples’ blog


Live UFC fights coming to YouTube for payment



More at my blog:


Philips presents Obessed With Sound


Interactive video for The Lynx Effect


Check into a Vans store to get a free T-shirt


Thanks to Michael Roberts for the link!

Tesco uses augmented reality with press ads


Bruce Weber for Moncler


Innocent Pots – Tweet for a discount


New Audi ad – The Road


Time to Spy Grimace – McDonalds YouTube Game


Aviva dance competition – they will donate £2 per video view to charity


Thanks to Alison Keith for the link!

Online game for UP2U gum


Thanks to Alison Keith for the link!

A new ‘Kutiman’ YouTube cut-up video


Thanks to Simon Alexander for the link!

New German VW Beetle site using HTML5


Olympus partner with JetBlue for camera launch


How many really?  Putting historical numbers into context


& Finally

Own a Colour


An excellent initiative from Dulux, borrowing from the ‘million pixel homepage’ idea, but for charity (Unicef).  Claim your colour now!

Help write this newsletter (please!) – If you see anything interesting send it to me at:

dan.calladine@aemedia.com & I promise that I do look at them.

Subscribe or unsubscribe – if you don’t want to get this email, or if you want to add colleagues to the subscriber list send me an email at the above address.

Similarly, for back issues please contact me at the same address.

All stories archived at:


Share this post:

comments powered by DisqusDisqus