Recent criticism of Olympic sponsors detracts from the many benefits sponsorship brings to the sporting spectacle and to brands, says Sam Knight.

This week Coca-Cola and McDonalds’ sponsorship of the ... More

Last week Manchester United announced the signing of a sponsorship deal with logistics company DHL, which is believed to be worth around £40m over the next 4 seasons. The DHL ... More

The BBC is to share its live rights to Formula 1 with Sky Sports, as part of a six-year deal that will allow Sky to broadcast every race.

Half ... More