Smart Tvs Need To Get Smarter
John McNamee picks out key themes from Rovi's Tom Wolfe's presentation at Redefining TV.
Wolfe looked at the role smart-connected TVs can play in the new AV landscape and discussed ... More
John McNamee
Recent Articles
Google Privacy Policy Set To ‘Revolutionise’ Tv Advertising – But Not Necessarily For The Better.
Google’s new privacy policy could be the first step towards optimising targeting on TV with the anticipated launch of Google TV, a move widely eagerly awaited by brands. But advertisers need to ... More
Brave Advertisers Must Take The Rough With The Smooth
Gary Barlow facing sideways isn’t the only big difference on this year’s XFactor. This year, following the relaxation of Ofcom guidelines earlier in the year, there are some great opportunities ... More
On Your Marks, Get Set, Er............Go!
When Channel 4 won the rights to the IAAF World Athletic Championships they promised an “innovative approach to live sport” and lead presenter Ortis Deley’s presenting style certainly was original. ... More