Evidence Based: Social Is The New Word Of Mouth
Using statistics sourced from around the globe, Dan Calladine lets the numbers do the talking as he analyses media trends. This week he looks at social media.
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Dan Calladine
Recent Articles
Four Areas In Which Clients Are Spending
Last Friday Carat's global head of media futures Dan Calladine was in action at the IAA’s Digital Download event. Here he summarises key points from his presentation.
Client ... More
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Twitter and viewing records broken during the Super Bowl last weekend - it peaked at 12,233 tweets per second
Mercedes lets people control posters with their car keys
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Facebook hits 845 million users every month, more than half daily, half mobile
According to research, social media makes the ads more valuable during the Super Bowl
Half ... More
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One hour of content is uploaded to YouTube every second
Mobile devices accounted for 12% of search clicks in the UK in December
Mobile targeting fro Vicks ... More
The Next Generation Is Already Here
Our new Next Generation Media presentation illustrates the changes in the media landscape in 2012 so far.
Next Generation ... More
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In Singapore, mobile app replaces loyalty cards via QR codes
The secret to bookmarking site Pinterest's success with over 40% growth: a brilliant sign-up process
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Appy Holidays: 1.2bn apps were downloaded in the last week of 2011 and 1.3m eReaders were gifted in the UK for Xmas
Google launches Election site as ... More
Trends For 2012
12 Trends for 2012
Looking at next year, here are our predictions about 12 trends that will take off in 2012 ... More
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- eBay Mobile announced that shoppers in the U.S. purchased nearly two and a half times as many items via eBay Mobile this Black Friday when compared to 2010 http://bit.ly/uDsycO ... More