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BLOGGERS VS MAGAZINES: COMPETITORS OR PARTNERS IN CRIME?

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Zoella - blogger, vlogger and magazine cover star

Long gone are the days where bloggers were despised by magazines, fearing they would lose their readers to these amateur upstarts writing on digital platforms. Magazines and bloggers now seem to have found a way to work together; bloggers are featured more and more in the pages of glossies and in some cases are becoming celebrities in their own right - but is it a winning combination for both parties?   Laura Marchessaux, Publishing Assistant at Carat, looks at the… More

SO MOnday

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Facebook - keeping an eye on you

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week.    Facebook and Google offer assistance for Nepal survivor search   The two digital giants have released tools in order to help eliminate… More

Outside Insight: Experts at Newsworks Shift tell us - Context is Queen

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Newsworks Shift - what does 'traditional media' still have to offer in our digital age?

The Newsworks Shift 2015 conference shone a light into the latest thinking and trends for the national newspaper industry. Mitchell Droppa, Account Director at Carat, went along and picked out some of the key points from the event.   44.4m,… More

Key take-outs from the IPA’s Advertising Works 22

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Advertising Works - and here's how

The IPA’s Advertising Works is always a fascinating read and this year’s showcase of spectacular case studies is no exception. Aaron Fletcher, Communications Planning Executive at Carat, attended the launch and here picks out some key points. Advertising Works has… More

SO MOnday

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Spotify - tapping into the moods of consumers

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.  Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners.… More

Are print publishers dying or evolving?

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Newspapers - changing with the times

New digital publishers such as Buzzfeed have seized the high ground in recent years, while traditional publishers have taken a battering. John Dawson, from the Print team at Carat, argues that ink publishers are now fighting back – both on the… More

SO MOnday

Photo of Hew Dalrymple by Hew Dalrymple
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Dragon hunt: Can you catch Drogon?

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week.  Game of Thrones plots Dragon Hunt   HBO have teamed up with creative agency 360i to build excitement ahead of the Season 5… More