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Where does advertising fit in to the online TV streaming world?

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Netflix - where does advertising fit in?

Online TV continued to grow and grow in 2014 and this year Netflix, Sony, Amazon and Xbox are all likely to be falling over themselves to produce original content that will be the next big hit. Luke Ashford, from the broadcast team at Amplifi @ Carat, takes a look at what this means for advertising.   Netflix continued to take the world by storm in 2014; producing its own content and predicting the downfall of any broadcaster which failed to… More

Kiss Me I'm Irish - how to create a passionate collaboration

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Kiss Me I'm Irish - a great collaborative effort

Kiss Me I’m Irish was a spectacularly successful collaborative campaign for Tourism Ireland last year – attracting hundreds of thousands of views. Sam Knight, Creative Solutions Manager at Amplifi @ Carat, explains how the campaign was created – and gives… More

Social media - the end of demographics as we know them?

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Does social media mean the end of traditional demographics?

Media has traditionally used rigid segmentation methods based on age, gender and income demographics to understand our audiences.   Joanna Davies, from the Creative Solutions team at Amplifi @ Carat, says social media is changing all this.  Social media is… More

SO MOnday

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WhatsApp - making the move to desktop

Imogen Mead and Abbey Torrance round up the best social and mobile news from the past week.    WhatsApp becomes accessible from browsers – ‘WhatsApp Web’   WhatsApp has now been made accessible for desktop users in what is a… More

Outside Insight: Microsoft Advertising tell us all about the Connected Consumer

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#MicrosoftDentsuAegis - a day of fascinating insights

Microsoft Advertising visited Dentsu Aegis last week for a thought provoking day, packed full of data, insight, content and innovation. The Connected Consumer event invited colleagues from across the Dentsu Aegis Network to join the discussion, share ideas and learn… More

Trends for 2015: Trend 5 - Symbols & Emojis

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Emojis - the new universal language

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More

SO MOnday

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Snapchat - charging big bucks for advertising

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.  Snapchat rumoured to charge advertisers $750,000 for a day of ads   According to latest reports, the photo sharing app Snapchat is apparently… More

Trends for 2015: Trend 4 - Voice

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The Amazon Echo - creepy as hell or the future?

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More

Trends for 2015: Trend 3 - Connected TV

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Sky Plus - just one way connected TV is growing

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More