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Bloggers, Vloggers and Influencers: The evolution of brand endorsement

Photo of Lisa Lucas by Lisa Lucas
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Katie's Beauty Blog - one of the influentials

How are brands and agencies using blogger and vlogger influencers to reach their audience? Lisa Lucas, Creative Solutions Emerging Platforms Manager for Amplifi @ Carat, has the inside track on how brands can work best with influencers.   If a word of mouth recommendation is the original and best endorsement, then getting an influencer to do it at scale is exponentially better. And now, anyone can become their own publishing house: blogging, tweeting, Instagramming and videoing themselves to internet fame.… More

Bupa and the Great Run series - the sponsor is dead, long live the sponsor!

Photo of Charlie Almond by Charlie Almond
Photo of Bupa and the Great Run series - the sponsor is dead, long live the sponsor!
Bupa and the Great Run series - a long-lasting partnership

Bupa has pulled the plug on a long-standing relationship with the Great Run Series – surprising many.  But Charlie Almond, head of sponsorship PR for Carat, says this could be a great opportunity for a new sponsor – and for… More

SO MOnday

Photo of Imogen Mead by Imogen Mead
Photo of SO MOnday
Spotify and Uber - an innovative partnership

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.    Snapchat launches ‘Snapcash’ mobile payments with Square   Currently #9 in the app store charts, Snapchat is one of the top free… More

SO MOnday

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Kim Kardashian West - did she break the internet?

Abbey Torrance and Imogen Mead round up the best #social and #mobile news from the past week.    Brands respond to #BreakTheInternet   If you have been living under a rock this past week then you might actually have not… More

Why the NSPCC's rebranding is a lesson in "Yes And..." thinking

Photo of Sara Bender by Sara Bender
Photo of Why the NSPCC's rebranding is a lesson in "Yes And..." thinking
NSPCC's new branding and ads

The NSPCC has changed its logo and branding  Sara Bender, Brand Strategy Director at Carat, dissects the changes.   When one of the country’s biggest and most iconic charities changes its logo, branding, visual identity and tagline, people always look for… More

SO MOnday

Photo of Imogen Mead by Imogen Mead
Photo of SO MOnday
Amazon Echo - creepy or indispensable?

Imogen Mead rounds up the best social and mobile news from the past week.   Amazon Echo – Every breath you take…    The Amazon Echo was launched last week – a nifty little black cylinder that sits in your… More

What do teenagers make of life at a media agency?

Photo of Noel Bussey by Noel Bussey
Photo of What do teenagers make of life at a media agency?
Discover Media Day - what did the teenagers think?

We ran our third Discover Media event last month – introducing young people from GoThinkBig to the thrills of life at a media agency.  We thought the students were keen, hard-working and insightful – but what did they make of us?… More