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Outside Insight: The Content Marketing Association tells us why content marketing needs its own marriage bureau

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Match-making: The Content Marketing Association

Brands are falling over themselves to develop their content marketing – but there’s still a lot of debate about the best way forward. The Content Marketing Association has just launched a ‘marriage bureau’ for brands and agencies. Dominic Mills, consultant editor for the CMA, explains why, while CMA managing director Clare Hill answers our questions.   Brands know where they are with advertising and media agencies – their eco-systems are well established and relatively straightforward.   But as more brand… More

Are print publishers dying or evolving?

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Newspapers - changing with the times

New digital publishers such as Buzzfeed have seized the high ground in recent years, while traditional publishers have taken a battering. John Dawson, from the Print team at Carat, argues that ink publishers are now fighting back – both on the… More

SO MOnday

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Dragon hunt: Can you catch Drogon?

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week.  Game of Thrones plots Dragon Hunt   HBO have teamed up with creative agency 360i to build excitement ahead of the Season 5… More

How music in advertising can make a brand sing

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Photo of How music in advertising can make a brand sing
Music - the key to our hearts

Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds… More

Discover Media takes over Advertising Week Europe

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We need you: Matthew Hook talks to the students

By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar… More

SO MOnday

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Periscope: Challenging Meerkat

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    UK set to be the biggest spender in Digital Media   The latest forecast from eMarketer shows that this year the UK… More

Robots are the future, Dentsu Aegis CEO Nigel Morris tells Ad Week

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Photo of Robots are the future, Dentsu Aegis CEO Nigel Morris tells Ad Week
Nigel Morris attempts to chat to the robot

Nigel Morris, the CEO of Dentsu Aegis, took the stage at Ad Week this week along with his little robot friend Mirata – and there was no doubt as to who the audience wanted selfies with afterwards. So are robots… More