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Outside Insight: Bauer’s Krissie Ford explains why radio still matters to Millennials

Photo of Krissie Ford by Krissie Ford
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Bauer's Krissie Ford tells us what we need to know about Millennials and radio

Millennials – making up one in four adults in the UK – are notoriously difficult to reach, but are also a highly valued audience for advertisers, with a predicted audience growth to 17m in 2019.  Krissie Ford, Head of Client Development at Bauer Media, explains why Millennials are so important, why radio in particular is still a fantastic medium for this group, and how advertisers can use it to reach them.   The latest Rajar results show that the radio industry… More

SO MOnday: Oscars 2015 Special

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The Oscars - who won on Twitter? (Pic: 360b/Shutterstock.com)

#Oscars2015 was still trending at number one on Twitter in the UK and the USA this morning, proving that we do love to gossip about the big celebrity love-in that is the Academy Awards. But which celebrities, brands and causes… More

SO MOnday

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#richkidsofinstagram - KFC's clever Romanian campaign

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.   Rich Kids of KFC   KFC in Romania has launched a spoof campaign playing on the #richkidsofinstagram idea. In a bid to… More

Magazine ABCs - what we can learn from the July to December 2014 figures

Photo of Stephanie Arlett by Stephanie Arlett
Photo of Magazine ABCs - what we can learn from the July to December 2014 figures
Magazine ABCs - we give you the crucial facts

The Carat press team delves into the statistics and analyses the latest round of magazine ABCs from July – December 2014.    Summary – by Stephanie Arlett   What does today’s ABC release tell us about the health of our… More

SO MOnday

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Target offered social media fans a Social Media followers and fans a surprise Imagine Dragons gig during the Grammys

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.    Target uses social media to perform “Secret Gig” stunt   The 2015 Grammys took place last night and in true major broadcast… More