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SO MOnday

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In a spin: Snapchat 3V advertising

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.   Snapchat introduces ‘3v Advertising’   What is ‘3V advertising’? It is something the Snapchat founder Evan Spiegel is promoting. 3V stands for ‘vertical video views’.   Based on the belief that users of Snapchat never hold their mobiles horizontally when using the Snapchat app, it means that videos will only be made vertical and hence why Snapchat claims that ‘vertical videos are… More

SO MOnday

Photo of Hew Dalrymple by Hew Dalrymple
Photo of SO MOnday
Hot off the press: YouTube Newswire

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    YouTube launch Newswire   Newswire is YouTube’s live streaming feed that will feature the most newsworthy eyewitness videos of the day.   … More

SO MOnday

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Twitter Ads - improving targeting

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Twitter introduce a new targeting capability based on app downloads In recent weeks we have told you about the latest updates in the… More

Apple Music brings new opportunities for both advertisers and music fans

Photo of Joe Buckee by Joe Buckee
Photo of Apple Music brings new opportunities for both advertisers and music fans
Apple Music - transforming the industry?

With the help of Canadian rap superstar Drake, Apple unveiled its long awaited music streaming service on Monday, entering an industry which already boasts the likes of Spotify, Amazon and Google, as well as Jay-Z’s new Tidal service. Joe Buckee… More

SO... Tuesday

Photo of Hew Dalrymple by Hew Dalrymple
Photo of SO... Tuesday
Instagram ads - moving on

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Pinterest Includes Buy Button Pinterest has joined other social networks by introducing a buy button, enabling users to purchase items with Apple pay… More

Social media food pictures, and unintended consequences...

Photo of Social media food pictures, and unintended consequences...
Shiny happy burgers - food is becoming more photogenic

Restaurants have been using tricks to make their food look better in pictures on menus and posters for a long time.  It’s become a common experience to gaze at the beautiful, succulent burger and mouthwateringly crispy chips pictured on a… More