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Social media - the end of demographics as we know them?

Photo of Joanna Davies by Joanna Davies
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Does social media mean the end of traditional demographics?

Media has traditionally used rigid segmentation methods based on age, gender and income demographics to understand our audiences.   Joanna Davies, from the Creative Solutions team at Amplifi @ Carat, says social media is changing all this.  Social media is having a huge impact on the demographics we use to understand our audiences.   The rigid segmentation methods we use to divide people into groups are stuck in the past – they’re restrictive labels, rather than insights.    With these… More

SO MOnday

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WhatsApp - making the move to desktop

Imogen Mead and Abbey Torrance round up the best social and mobile news from the past week.    WhatsApp becomes accessible from browsers – ‘WhatsApp Web’   WhatsApp has now been made accessible for desktop users in what is a… More

Outside Insight: Microsoft Advertising tell us all about the Connected Consumer

Photo of Jenny Cornish by Jenny Cornish
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#MicrosoftDentsuAegis - a day of fascinating insights

Microsoft Advertising visited Dentsu Aegis last week for a thought provoking day, packed full of data, insight, content and innovation. The Connected Consumer event invited colleagues from across the Dentsu Aegis Network to join the discussion, share ideas and learn… More

Trends for 2015: Trend 5 - Symbols & Emojis

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Emojis - the new universal language

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More

SO MOnday

Photo of Imogen Mead by Imogen Mead
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Snapchat - charging big bucks for advertising

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.  Snapchat rumoured to charge advertisers $750,000 for a day of ads   According to latest reports, the photo sharing app Snapchat is apparently… More

Trends for 2015: Trend 4 - Voice

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The Amazon Echo - creepy as hell or the future?

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More

Trends for 2015: Trend 3 - Connected TV

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Sky Plus - just one way connected TV is growing

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More

SO MOnday

Photo of Imogen Mead by Imogen Mead
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Je Suis Charlie - the terrorist attacks have sparked outrage across the world

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.    Facebook’s latest acquisitions: QuickFire and Wit.ai    In a bid to become YouTube’s major rival, Facebook has made a couple of recent… More

Trends for 2015: Trend 2 - Video Ads

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Video advertising is taking off

Each year Carat produces a trends report to help us think about how the worlds of technology and media will change over the next few years. Dan Calladine, Carat’s Head of Media Futures, put together this year’s report, with help… More