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Redefining Media.

Blog Archive

Press Week – Apocalypse Never – A Bright Future For Magazines

The second helping on day three of Redefining Press Week saw more high profile and exciting speakers from the media industry, this time from Condé Nast. We were joined ... More

Press Week - The Big Bauer Debate

Day two of Redefining Press Week saw some huge names from the world of media congregate at Carat Towers for the Big Bauer Debate on social media and the ... More

Press Week - Brand New Future For Newspapers

The opening session of Press Week proved to be particularly serendipitous, with News International presenting on the future of newspapers just one day after their launch of the Sun ... More

Sun On Sunday- Is That It?!

As the dust settles following the much-hyped launch of the much-anticipated Sun on Sunday, the overwhelming feeling seems to be ‘is that it?’.

Few could argue that Murdoch, who is ... More

The Youtubisation Of Linear Tv

YouTube last week filed an application in the US to operate a video and TV service in Kansas and Missouri.

This relatively small action could mean the start of a significant ... More

Pinterest: Social Bookmarking For Brands

Chances are by now you’ve heard of Pinterest, the’ next big thing’ taking the social media world by storm. The site has been around for a while in the US, ... More

Zoe Bale's Sun On Sunday Launch Lowdown

Zoe Bale is Carat's resident print media expert with 14 years experience.

News International has confirmed that The Sun on Sunday is to launch this week, with the first issue dated February ... More

News International Set To Launch Sun On Sunday.

Sun on Sunday to launch “very soon”

Multiple news sources are reporting that Rupert Murdoch has announced to staff at the Sun that they will launch a Sun on Sunday ... More

The Media Agency Of The Future

We’ve all heard John Wanamaker’s infamous quip – "I know half of my advertising is wasted, I just don't know which half." This makes it all the more surprising that, ... More

Sponsorship Weekly

Standard Chartered step in on race row

For anyone who follows sport, or anyone at all for that matter, it has been hard to miss the news surrounding ... More