Mumsnet Academy - showcasing plenty of the available activities
The latest offering from the parenting website Mumsnet combines the user experience and business savvy for which the site is renowned, says Alex Humpage
Popular parenting website Mumnset has taken a significant step into expanding its brand by creating a series of workshops, courses and other events across the UK.
Mumsnet, which has been running for 12 years, is an old hand in comparison to the most talked-about brands in the online world. It has traded off and built upon this success, publishing four books and leading high-profile media campaigns against lads mags and for better post-miscarriage ... More
The radio industry was out in force last night for the Sony Radio Academy Awards – the highlight of the radio year. Carat’s head of radio Mike Williamson was there for all the action.
Hosted by Chris Evans in front of stars from both BBC and commercial ... More
Microsoft’s search engine is rightly focusing on interactivity with social networks, but until user experience improves it cannot hope to dent Google’s supremacy, says Leaon White.
MSN has made some big changes to its search engine recently. We’ve seen Yahoo and Bing join forces in the UK ... More
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Facebook announce app centre
‘Today, we’re announcing the App Center, a new place for people to find social apps.’ The launch of their App Center is a great move for the business and even better for brands, ensuring developers ... More
Torres goal: Record-breaking. Image courtesy of AHMAD FAIZAL YAHYA / Shutterstock.com
Using statistics sourced from around the globe, Dan Calladine lets the numbers do the talking as he analyses media trends. This week he looks at social media.
Social coverage has focused most sharply on acquisitions in recent weeks – Facebook’s purchase of Instagram and LinkedIn’s acquisition of ... More
Often written off as cat-litter tray liner or fish and chip paper, the local press remains one of the most trusted and influential sources of news and information for millions of individuals across the UK and has strong growth ahead of it, finds Jack Baird.
Last Friday Carat's global head of media futures Dan Calladine was in action at the IAA’s Digital Download event. Here he summarises key points from his presentation.
Client budgets are on the move. We are seeing significant amounts of investment in these four key areas:
Despite the continued stronghold of Apple’s iTunes store, the FT’s HTML5 app is the future, says Charlie Woodall
The FT continues to plough a bold and increasingly profitable furrow into the field of web-apps, having removed itself from the confines of the Apple App store in June 2011.
Today launched Lego’s campaign with celebrity adventurer Ben Fogle as their first ever ‘face’ of the brand. Fogle will become the official figurehead for the new Lego City campaign in 2012 in order to promote ‘The Great Forest Escape’ campaign for the rest of the year. ... More
Clare Fraser presents Carat's top tips for marketing to the valuable audience of mothers
Kellogg's has spent years courting them. Procter & Gamble is proud to sponsor them. Bounty follows them through every step of their ‘journey’. The online community dedicated to them counts David Cameron, Gordon Brown and Nick ... More
