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#thebigdig - Day 1: Story-telling through Insight – Matt Taylor, Twitter’s Head of Research for Europe

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The Big Dig - delving into insight and evaluation

The Big Dig is upon us - highlighting the best of insight and evaluation from across the Dentsu Aegis Network.  We’re bringing together some highlights and key points from across the week’s event – here, Samuel Miller, Insight Executive at Carat, reports on the ‘Story-telling through Insight’ session.    The ‘Story-telling through Insight’ session kicked off with a keynote speech from Matt Taylor, Head of Research for Europe at Twitter. To begin, he sounded the insight klaxon – RESEARCH/INSIGHT IS… More

SO MOnday

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Groundbreaking: Misty Copeland

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    UnderArmour’s #PrincipalMisty social campaign   History was made last week when Misty Copeland was named the first African American principal dancer in… More

Google Squared: Not an Average Day in the Office

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Google Squared - plunging into the fresh waters of digital

Google Squared throws students into the deep end of the digital marketing world, immersing them in creative culture and technical wizardry. Vikki Willis, Communications Planner at Carat and recent Google Squared Graduate, tells us what she learnt from the experience.… More

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In a spin: Snapchat 3V advertising

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.   Snapchat introduces ‘3v Advertising’   What is ‘3V advertising’? It is something the Snapchat founder Evan Spiegel is promoting. 3V stands for… More

SO MOnday

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Hot off the press: YouTube Newswire

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    YouTube launch Newswire   Newswire is YouTube’s live streaming feed that will feature the most newsworthy eyewitness videos of the day.   … More

SO MOnday

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Twitter Ads - improving targeting

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Twitter introduce a new targeting capability based on app downloads In recent weeks we have told you about the latest updates in the… More

Apple Music brings new opportunities for both advertisers and music fans

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Photo of Apple Music brings new opportunities for both advertisers and music fans
Apple Music - transforming the industry?

With the help of Canadian rap superstar Drake, Apple unveiled its long awaited music streaming service on Monday, entering an industry which already boasts the likes of Spotify, Amazon and Google, as well as Jay-Z’s new Tidal service. Joe Buckee… More