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Outside Insight: Dave Coplin, Microsoft's digital guru launches our new industry thought leadership series

Photo of Dave Coplin by Dave Coplin
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Dave Coplin, Chief Envisioning Officer for Microsoft UK

Dave Coplin is the Chief Envisioning Officer for Microsoft UK and an established thought leader in the UK.  This year he published the book The Rise of the Humans: How to Outsmart the Digital Deluge. He’s passionate about making technology more valuable in our daily lives.  To kick off our new series Outside Insight we asked Dave for his words of wisdom on a number of issues around technology and marketing. This is Part One of his contribution.    If… More

SO MOnday

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Kim Kardashian West - did she break the internet?

Abbey Torrance and Imogen Mead round up the best #social and #mobile news from the past week.    Brands respond to #BreakTheInternet   If you have been living under a rock this past week then you might actually have not… More

Why the NSPCC's rebranding is a lesson in "Yes And..." thinking

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NSPCC's new branding and ads

The NSPCC has changed its logo and branding  Sara Bender, Brand Strategy Director at Carat, dissects the changes.   When one of the country’s biggest and most iconic charities changes its logo, branding, visual identity and tagline, people always look for… More

SO MOnday

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Amazon Echo - creepy or indispensable?

Imogen Mead rounds up the best social and mobile news from the past week.   Amazon Echo – Every breath you take…    The Amazon Echo was launched last week – a nifty little black cylinder that sits in your… More

What do teenagers make of life at a media agency?

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Discover Media Day - what did the teenagers think?

We ran our third Discover Media event last month – introducing young people from GoThinkBig to the thrills of life at a media agency.  We thought the students were keen, hard-working and insightful – but what did they make of us?… More

Evolve or dissolve? How do print publishers monetise their brand assets?

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The Vogue Festival - a big success

Traditional print publishers have undeniably had a rough time of it over the last decade with declining numbers across print titles, closures and the constant threat of permanent migration to the digital age. But some publishers are seizing the opportunities… More

SO MOnday

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Debenhams kick off Christmas!

Imogen Mead and Abbey Torrance round up the best social and mobile news from the past week.   Christmas has arrived…   Debenhams have started the Christmas excitement for 2014 with the launch of their brand new Christmas #FoundIt campaign… More

Branded content: 'No one cares about your brand' - true or false?

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Loom bands - a happy accident which became a phenomenon

Can brands create culture? This was the question posed about branded content at the DigitasLBi New Fronts event at the IAB earlier this month.  Joanna Davies, Creative Solutions Assistant at Amplifi @ Carat, went along and reports back on an… More