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The unfulfilled potential of Augmented Reality

Photo of Harry Wake by Harry Wake
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Heat - showing how AR can be used to great effect

Augmented Reality has been used to great effect in a handful of cases – but the publishing industry has largely ignored these innovations. Harry Wake, from the press team at Amplifi, argues that it’s time the print press seized on the opportunity and used Augmented Reality to win over readers.   Shortly after joining Carat I was treated to a presentation from Blippar, which took me back to childhood feelings of awe as I witnessed the technology recognise a can… More

SO MOnday

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Buzzfeed - cute or not?

Abbey Torrance and Hewie Dalrymple round up the best of the rest of the social and mobile news from the past week.    EE tests 4G+ speeds at Wembley Stadium   As part of the mobile network EE’s sponsorship of… More

SO MOnday: Oscars 2015 Special

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The Oscars - who won on Twitter? (Pic: 360b/Shutterstock.com)

#Oscars2015 was still trending at number one on Twitter in the UK and the USA this morning, proving that we do love to gossip about the big celebrity love-in that is the Academy Awards. But which celebrities, brands and causes… More

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#richkidsofinstagram - KFC's clever Romanian campaign

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.   Rich Kids of KFC   KFC in Romania has launched a spoof campaign playing on the #richkidsofinstagram idea. In a bid to… More

Magazine ABCs - what we can learn from the July to December 2014 figures

Photo of Stephanie Arlett by Stephanie Arlett
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Magazine ABCs - we give you the crucial facts

The Carat press team delves into the statistics and analyses the latest round of magazine ABCs from July – December 2014.    Summary – by Stephanie Arlett   What does today’s ABC release tell us about the health of our… More

SO MOnday

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Target offered social media fans a Social Media followers and fans a surprise Imagine Dragons gig during the Grammys

Abbey Torrance and Imogen Mead round up the best social and mobile news from the past week.    Target uses social media to perform “Secret Gig” stunt   The 2015 Grammys took place last night and in true major broadcast… More