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Christmas advertising through the lens of social media - the turkeys and the crackers

Photo of Noel Bussey by Noel Bussey
Photo of Christmas advertising through the lens of social media - the turkeys and the crackers
Christmas turkeys and crackers... we peer into the social media grotto

In this key time of year the race for Christmas ad supremacy is obviously of utmost importance. Nobody wants to be responsible for this year’s Christmas turkey. But while it’s great to hear what creative people say about the ads, surely it’s the consumers we really care about. Andrew Fairclough, Head of Social Media Insight at Carat, and Ed Hartigan, Head of Earned Media, iProspect UK, have been peering into the social media grotto to find out what the populace… More

Christmas advertising: Have we reached peak schmaltz?

Photo of Tom Devlin by Tom Devlin
Photo of Christmas advertising: Have we reached peak schmaltz?
The Sainsbury's Christmas ad - heart-rending drama

Christmas adverts are becoming bigger and more heart-rending every year - but where is this all leading us?  Tom Devlin, from Carat's planning team, takes a deep breath and dives into the festive whirlpool.   The festive season is upon… More

The Power of the Vlogger

Photo of James Carnegie-Brown by James Carnegie-Brown
Photo of The Power of the Vlogger
Zoella - a global vlogging superstar

Vlogging is one of the buzzwords of 2014 - but how do you become a vlogging superstar, and how can marketers tap into their power? James Carnegie-Brown, Creative Solutions Executive at Amplifi @ Carat
, investigates the rapidly expanding industry.  … More

Are Super Parents the Biggest Opportunity for Marketers in the 21st Century?

Photo of Stephanie Arlett by Stephanie Arlett
Photo of Are Super Parents the Biggest Opportunity for Marketers in the 21st Century?
Super Parents - a crucial target group

Stephanie Arlett, Media Director at Amplifi @ Carat, looks at the key highlights of Mail Newspapers' Super Parents research and questions whether we are spending enough time thinking about who our most valuable target audiences are?   Today’s media and… More

SO MOnday

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Tennent's lager - rewarding weary shoppers

Imogen Mead and Abbey Torrance round up the best social and mobile news from the past week.    Scotland’s favourite lager pairs with taxis to reward weary shoppers   Tennent’s lager took full advantage of the Black Friday madness last… More

Bloggers, Vloggers and Influencers: The evolution of brand endorsement

Photo of Lisa Lucas by Lisa Lucas
Photo of Bloggers, Vloggers and Influencers: The evolution of brand endorsement
Katie's Beauty Blog - one of the influentials

How are brands and agencies using blogger and vlogger influencers to reach their audience? Lisa Lucas, Creative Solutions Emerging Platforms Manager for Amplifi @ Carat, has the inside track on how brands can work best with influencers.   If a… More

Bupa and the Great Run series - the sponsor is dead, long live the sponsor!

Photo of Charlie Almond by Charlie Almond
Photo of Bupa and the Great Run series - the sponsor is dead, long live the sponsor!
Bupa and the Great Run series - a long-lasting partnership

Bupa has pulled the plug on a long-standing relationship with the Great Run Series – surprising many.  But Charlie Almond, head of sponsorship PR for Carat, says this could be a great opportunity for a new sponsor – and for… More