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How music in advertising can make a brand sing

Photo of Vyshnan Ranjan by Vyshnan Ranjan
Photo of How music in advertising can make a brand sing
Music - the key to our hearts

Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, asserts three ways in which music can bring value to a brand: identity, engagement and currency. Vysh Ranjan, from the Aegis Advance graduate program, analyses these three key elements and looks at how brands… More

Discover Media takes over Advertising Week Europe

Photo of Noel Bussey by Noel Bussey
Photo of Discover Media takes over Advertising Week Europe
We need you: Matthew Hook talks to the students

By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar… More

SO MOnday

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Periscope: Challenging Meerkat

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    UK set to be the biggest spender in Digital Media   The latest forecast from eMarketer shows that this year the UK… More

Robots are the future, Dentsu Aegis CEO Nigel Morris tells Ad Week

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Photo of Robots are the future, Dentsu Aegis CEO Nigel Morris tells Ad Week
Nigel Morris attempts to chat to the robot

Nigel Morris, the CEO of Dentsu Aegis, took the stage at Ad Week this week along with his little robot friend Mirata – and there was no doubt as to who the audience wanted selfies with afterwards. So are robots… More

SO MOnday

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Facebook - allowing Messenger friends to exchange cash

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week.    Facebook launches Messenger Payment   Facebook announced last week that in the USA, Facebook Messenger users can now start paying their friends… More

SO MOnday

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Crossy Road - the new obsession

Abbey Torrance and Hewie Dalrymple round up the best of the rest of the social and mobile news from the past week. Hot from SXSW: ‘Smartphone Apps Are Yesterday’s News. Wearables Are What Matter’ When a new app was debuted… More

Outside Insight: With Mother's Day around the corner Siobhan Freegard, founder of Channel Mum, tells us everything marketers need to know about mums and vlogging

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Photo of Outside Insight: With Mother's Day around the corner Siobhan Freegard, founder of Channel Mum, tells us everything marketers need to know about mums and vlogging
Siobhan Freegard, founder of Netmums and Channel Mum

Mothers make the world go round –they’re also an incredibly important target for marketers and brands. Not just on Mother's Day, but all year round. Siobhan Freegard, founder of Channel Mum, the UK’s first mums’ YouTube network, answers our questions… More

Seven things marketers need to know about the Apple Watch

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Photo of Seven things marketers need to know about the Apple Watch
The Apple Watch - a game changer?

So the Apple Watch has finally been launched – and we’re all saving up for the $10,000 limited edition. Or perhaps just the $349 Apple Watch Sport. We know how much battery life it’ll have, how it works and when… More