FAQs

Answer to question eight

Carat has arguably the strongest trading heritage in the marketplace. We were the first agency, for example, to introduce group trading in 2000. This enables us to leverage the billings of every agency within Aegis Media - our holding company group.

In the UK, Carat alone is a top five buying point for all traditional media including TV, Radio, National and Regional Press, Cinema and Outdoor. However, implementational media planning & buying is just the start of what we offer our clients.

Our communications consultancy services are market-leading, with our through-the-line strategies for the Department for Transport and Sheilas Wheels’ picking up the industry’s top integrated planning awards in 2006.

We are also the largest digital buying point in the UK and in 2006 our billings here grew by 155% to over £55m.

In the same period, our sponsorship team of 20 experts in broadcast, event and sports association marketing grew their billings by 35% to over £20m.

Last year, our direct marketing billings grew to over £16m and our 25-strong data analysis and evaluation team (the largest within the industry by far) now analyse data for more than 22 of our clients including the customer data and bill communications of Royal Mail, Sheilas' Wheels and British Gas.

Finally our specialist consumer and media research team Carat Insight work with more than 43 clients and were recently judged by RECMA to have the best media and marketing research facilities in the UK.