FAQs

Answer to question seven

In February 2007, Campaign magazine’s annual “School Report” of the Top 100 UK Agencies scored Carat 8 out of 9 (the top mark for any UK media agency). This is what they said:

“Carat came into 2006 a tad battered after losing its prized News International account. But 12 months later, the agency can pride itself on having its best-ever year for new business.

Carat’s list of UK planning and buying wins is long and impressive – ranging from Alliance & Leicester’s £27 million media business and Abbey Digital to projects for Yahoo! Answers and Google.

The agency’s reputation for strong planning was enhanced by a number of COI successes, including the brief for COI Royal Navy/Royal Marines after a competitive pitch. Carat also won a place on rosters for COI communications planning, data planning and sponsorship. Then the agency had a hand in some giant network wins, the most surprising of which came towards the end of the year when, out of the blue, General Motors switched its £400 million media business to Aegis. Carat was assigned to handle the £85 million UK account.

Earlier in the year, Carat picked up media duties for the consolidated Adidas/Reebok account in the UK as part of a global consolidation into the agency. The win was testament to a recurring theme in the agency’s year, namely its pre-eminence in digital and an ability to offer integrated solutions. Neil Jones, who restructured the agency into six business units allowing delivery of integrated solutions, should be credited here. The standard of the agency’s work was high, too. Highlights included the agency’s Think! Teen road safety campaign winning a gong at the Campaign Media Awards.”