I’ve been working in digital comms for the past 5 years. I pretty much started my career at Profero by managing all digital activities for Apple throughout Europe; it’s here that I launched a collective of people across the global Profero network passionate about and inspired by social media and emerging technologies called The Hive before exploring the PR jungle for a few years.

I’ve always been interested in how creativity and emerging media are constantly changing both human behaviours and the media landscape – hence my passion for social channels and how these integrate with other traditional media and new technologies.

Originally from Naples (Italy), I’ve been living in London for the past 8 years. Out of work you’ll most probably find me strolling down the Southbank with my black lab, snapping away modern design masterpieces, planning my next big trip or doodling away on my Moleskines - yes I’m a manic doodler!