I’ve always been in the communications business, having moved from journalism to PR and onto my current role getting to grips with the fast moving behavioural change described as ‘social’. My job is to help clients understand what this means for their businesses. I run a social strategy team at Carat and work closely with other parts of Aegis to ensure we offer first class delivery.

If I didn’t work in digital marketing, I’d be helping to uncover the 17 lost pyramids recently discovered in Egypt. Unlike Howard Carter, I’d spend my careering tweeting details of my finds, scooping the world’s media before retiring in New Zealand in an eco home with my family. You can read more about my career here: http://uk.linkedin.com/in/benayers